Key tool

In late June, specialists of the Unitile Group of Companies organized two off-site events for partners.

Unitile conducted a product presentation for Olimp & K, the largest floor covering supplier, which was held in Saint Petersburg. During the presentation, participants received thorough and detailed information about the structure of the Group of Companies, the range of its products, their technical characteristics, production processes, quality control and the like.

And the city of Penza hosted a training seminar for sales assistants of the company’s key partner, a private entrepreneur Sergey Viktorovich Rygalov. Despite a rather intense training program of the seminar, participants (over 24 people) had an opportunity to socialize and participated in the entertainment program.

However, as far as both of these events are concerned, the main thing was not merely an acquisition of new knowledge and skills by the participants. No matter how far marketing has moved in terms of technologies, platforms, social media and virtual reality, face-to-face contact, professional discussion and lively interaction remain the key instruments that a company can utilize to assert itself as well as to improve contacts, strengthen business reputation and broaden horizons of cooperation.