Style guidelines
Logo description
To use only the original version of a logo attached in a vector format to this manual! Any change is inadmissible!
Security field and minimum
size of a logo
For ensuring bigger recognition of a logo on various carriers it is necessary to use "the security field" around a logo. Width of the security field is equal to letter n width in a logo.
"The security field" is minimum admissible space around a logo. In most cases, the space around a logo should be done more, than the security field. The minimum size (width) of a logo — 25 mm. This size allows to identify a logo easily. Use of the smaller size is not recommended!
Grid
The modular grid is intended for reproduction of a logo when for any reasons use of its electronic version is not possible.
The Unitile logo is integral composition therefore all its proportions и расстояния between elements have to be strictly observed. Observance of these parameters is obligatory во всех cases of reproduction of a logo.
Wrong logo uses
(except signature colors)
(shadow, opacity and etc.)
Company logo
The brand name has predetermined proportions that cannot be changed.
Use only the original version of the logo attached in vector format to this manual!
Brand colors
Corporate colors are an integral part of corporate identity. Primary colors can not be changed! For accurate color reproduction, reproduce the logo using the PANTONE color palette (silk-screen printing, offset printing).
If it is impossible to use the PANTONE color palette (digital and offset printing, etc.), use the CMYK color model.
Corporate font
Basic fonts
For the design of all elements of corporate identity apply only corporate fonts.
The main corporate font is PF DinDisplay Pro in Regular and Bold styles. This font is used in the design of the main elements of corporate identity.
Technical font
In some cases, it is allowed to use the Arial font (for example, in Microsoft PowerPoint presentations, etc.).
Corporate style element
For the design of corporate headings used corporate style element. It has predetermined proportions that cannot be changed.
Use only the original version of the corporate element attached in vector format to this manual!
Headline Examples
For the design of corporate headings used corporate style element. It has predetermined proportions that cannot be changed.
Use only the original version of the corporate element attached in vector format to this manual!
Photostyle
The brand's photostyle is minimalistic fragments of factory buildings on a uniform background. It is worth paying attention to the unusual perspective and urban nature of photographic images.
Instruction for
creating new image
Examples
The photostyle of the brand is used to design corporate style media: covers for ready-made reports, presentations and other materials.
